Jordyn dives into the branding and marketing reality of Coca-Cola today. Is Coca-Cola’s reign over the soda industry in the United States gone? Has American culture departed so far away from the brand ethos of Coca-Cola that it can’t recover? Or is this a recovery strategy to take back the hearts of Americans again one day?

Is this the Demise of the Coca-Cola Brand in the United States?

Brand Strategy

Background of soda. On the foreground are the words ' Hot take: The demise of coca cola and what you can do to save your ass'

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